Media Contacts & Media Kit Tips

So, you registered your Fringe show, rehearsals are well under way, and you’ve selected the perfect typeface for your poster… now what? Media coverage is a great way to get the word out there and help get bums in seats. But before you start firing off emails like a confetti cannon, let’s talk about how to pitch like a pro:

📌 Make It Easy – Your email should be short & sharp: who, what, when, where, and why they should care. Attach a high-res promo image (NO TEXT) and include your media release (1-pager). No giant PDFs or 10MB files, please.

📌 Do Your Homework – Not all media are created equal. Check what the publication/journalist actually covers before you pitch. Research recent articles/reviews they have done to assess if your show aligns with what they are interested in covering.

📌 Think Outside the Box – There is limited Arts media coverage & every artist and producer under the sun will be pitching stories and requesting reviews! What else does your show offer that appeals to media that sit outside of the Arts-space? A food writer won’t care about your groundbreaking clown-tragedy… unless you also have pies (are there pies?!)

📌 Don’t Spam – Sending the same email five times won’t get you coverage; it will get you blocked. Follow up once (politely). If they’re keen, they’ll let you know.

📌 Timing Matters – Journalists work to deadlines. Pitch early – don’t request a review the day before your show opens!

📌 Be Ready – If a journo bites, respond fast! They might need an interview now. And always offer up comps, this is a value exchange after all.

Happy pitching!